Partner with us

Get your ticket

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Anna
Gasparyan
Director of Product Operations
Picsart
Anna Gasparyan is a product operations leader specialising in growth, monetisation, and operational scale for global consumer technology platforms. She is Director of Product Operations at Picsart, where she leads operating frameworks and cross-functional alignment across product teams to support rapid product innovation and business impact. Over nearly eight years with the organisation, she has progressed through multiple product operations leadership roles spanning growth and monetisation, portfolio coordination, and delivery excellence. Her work focuses on building scalable processes, improving decision-making visibility, and enabling product teams to execute efficiently across complex, fast-moving environments. She is known for strengthening product operating models, driving clarity across stakeholders, and embedding data-informed execution practices that support both creative experimentation and commercial outcomes.
Button
08 April 2025 14:00 - 14:30
From firefighting to force multiplier: Scaling product ops from startup to strategic growth partner
How does Product Operations evolve from a reactive, one-person function into a strategic growth partner embedded across the business? In this session, we explore the real-world journey of Product Ops at Picsart from early-stage firefighting and ad-hoc support to a scaled, high-impact function driving alignment, efficiency, and growth. Attendees will get an inside look at how the role matured alongside the organization: what changed at each stage of scale, which operating models and rituals were introduced, and how priorities shifted from delivery support to growth and marketing integration. The session will share practical lessons on building credibility, expanding scope, partnering with go-to-market teams, and repositioning Product Ops as a lever for measurable business impact β€” not just operational stability. Perfect for Product Ops leaders who are building or reshaping the function as their company grows.