08 April 2025 14:00 - 14:30
From firefighting to force multiplier: Scaling product ops from startup to strategic growth partner
How does Product Operations evolve from a reactive, one-person function into a strategic growth partner embedded across the business? In this session, we explore the real-world journey of Product Ops at Picsart from early-stage firefighting and ad-hoc support to a scaled, high-impact function driving alignment, efficiency, and growth.
Attendees will get an inside look at how the role matured alongside the organization: what changed at each stage of scale, which operating models and rituals were introduced, and how priorities shifted from delivery support to growth and marketing integration.
The session will share practical lessons on building credibility, expanding scope, partnering with go-to-market teams, and repositioning Product Ops as a lever for measurable business impact β not just operational stability. Perfect for Product Ops leaders who are building or reshaping the function as their company grows.